Helen Forrest




 Helen Forrest is a business mentor for the Self Employment Assistance program on the Mid-North Coast. This program is delivered by Asuria, the biggest provider of the Self Employment Program in Australia, and importantly run by entrepreneurs for entrepreneurs.

Helen is an entrepreneurial aficionado, having owned and operated her own successful businesses, and now currently running her own recently launched e-commerce brand. She is an avid reader of anything business related and loves the “How I built this Podcast” – having listened to all 450 episodes…….

Her area of expertise and passion is in commercial finance – digital advertising – ecommerce – supply chain solutions – selling on Amazon – shopify - motivation & goal setting and just getting stuff done.

The Self Employment Assistance Program helps new start-ups and existing businesses with areas such as: 

  • Formulating start-up business ideas through Exploring Self Employment Workshops
  • Build a working business plan via the 8-week microbusiness skill set course
  • Delivering certifications in entrepreneurship
  • Providing professional advice through free business advice sessions
  • Determining the health of an existing business through structured business health checks
  • Guiding your start-up or existing business through a 12-month mentoring and coaching program.

Financial Support

You may also be eligible for financial support while you start and run your business as part of Small Business Coaching.

You can check your eligibility on the Australian Government's Self Employment Assistance page or contact the team at Asuria on 1800 773 338.