Digital Masterclass: The Essential Small Business Workshop

This brilliant workshop will have you kicking new goals in 2023. Whether you are a retailer, a tourism, service or professional business, you will gain the skills and confidence to manage your established business or new start-up in the digital world. Some of the important areas we will cover on the day -

- How to further grow your online business profile

- Understand customer changing search behaviours

- The critical role that reviews play

- SEO tips to getting found without paid ads

- Optimising your social media sites

- Which social media best fits your business

- Calls to action, lead magnets & landing pages

- Email marketing, ROI & customer data.

Attendees to the workshop will receive copy of the Digital Masterclass Toolkit, plus copy of Enterprise Plus Small Business Success booklet.

Learning Objectives:

1. Understand the most critical digital areas to master and why

2. Identify and understand changing customer behaviours

3. Gain new techniques to best engage your audience.

Learning Outcomes:

• Know how to utilise organic SEO methods

• Know how to optimise all customer facing sites/listings

• Learn how to utilise Calls to Action, Lead Magnets.

The workshop is brought to you by Asuria Self Employment Assistance Program in association with the Australian Small Business Advisory Service and Enterprise Plus.