NSW First Program

Delivered by Destination NSW, the NSW First Program is a free business development program designed to help tourism and visitor economy businesses develop, promote and sell great visitor experiences.

The program provides practical advice, training and resources to help businesses strengthen their tourism offering, attract more visitors and reach new markets.

Through a range of face-to-face workshops, live and on-demand webinars, how-to guides and online resources, businesses can build their skills and confidence across a variety of topics, including:

  • Experience development: Creating memorable visitor experiences that appeal to different markets.

  • Digital marketing: Improving your online presence, reaching new customers and making the most of digital tools.

  • Online bookings and distribution: Making your experiences easier to find and book, and connecting with new sales channels.

  • Visitor markets: Understanding different visitor segments and how to tailor your offering to meet their needs.

  • Business growth: Accessing industry insights, practical tips and opportunities to strengthen your tourism business.

Whether you're an established tourism operator, accommodation provider, attraction or a business looking to enter the visitor economy, NSW First offers valuable support to help you grow.

Businesses can also subscribe to Destination NSW newsletters to stay informed about upcoming training, industry opportunities and the latest visitor economy insights.

Explore the free training and resources: NSW First Program

 

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