The Keys to Crowdfunding Success

The Keys to Crowdfunding Success

This webinar takes you through the most important steps, from researching your audience to the components of a good crowdfunding pitch.

The popularity of crowdfunding, raising funds from many people making small contributions, has continued to increase over the past decade. It is now a multibillion-dollar industry and has helped connect start-ups, established businesses, and not for profits, with those all-important funds to get their unique idea or project off the ground.

But there are some key factors to consider before you get started. This webinar takes you through the most important steps, from how to go about researching your idea and finding out how your audience is likely to respond, to the components of a good crowdfunding pitch; what platforms might be best suited, through to your persuasive call to action that will have followers lining up to support your idea or cause.

So, if you are you thinking about an innovative new product, considering your next major project or creating a brand-new campaign that benefits the community, then crowdfunding could be the pathway to the success you are aiming for.

Learning Objectives:

1. Understand the main types of crowdfunding available for small businesses/start-ups

2. Learn how to prepare and plan your campaign to effectively present your product or idea

3. Learn what digital platforms are available for you to test and launch your campaign

Learning Outcomes:

1. Identify if crowdfunding is suitable for your business and which type of crowdfunding options available

2. Understand the main steps of building and testing a crowdfunding campaign

3. Identify the advantages and disadvantages of crowdfunding for business owners and your legal responsibilities

A bout the Presenter: Jill Storey of ReadyFundGo.

Jill has been involved with crowdfunding since 2012 when she set-up her first platform for rising sporting stars. Jill became the CEO of ReadyFundGo in 2016 and has since been involved in talking to hundreds of early-stage entrepreneurs and innovators about the campaigns and projects.

Jill is on the Board of the Crowdfunding Institute of Australia and has also been involved with the development of two equity crowdfunding platforms. By way of background, Jill is a Chartered Accountant and has an MBA and Masters in Environmental Science.

Email jill.s@readyfundgo.com |Website www.readyfundgo.com

This workshop is delivered by Enterprise Plus (SRBEC is undertaking a rebranding to Enterprise Plus).

Please read the Terms and conditions for working with ASBAS https://asbas.qlbs.com.au/Content/asbas/T&C.pdf

 

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