Identify and reach your target audience

By the end of this webinar, you will understand how to identify gaps in the market for your goods or services. You will know the key thing that sets your business apart from everyone else, and how to capture and define your niche, audience, and your unique offering.

WHAT YOU WILL LEARN:
• How to identify your target market
• How your products or services can benefit your target audience
• How to identify and attract new customers
• How to encourage existing customers to buy more of your goods or service
• How to map out a strategy to reach your target audience
• What messages, channels, and tools you need to use
• How to develop a marketing budget for a return on your investment.

Get ready to set yourself apart. Understanding your audience and niche can set you on the road to business success.

WHAT YOU WILL NEED
• You must be registered with the Business Connect program.
• You should be logged in and registered for the Webinar MS Teams meeting at least 5 minutes prior.
• Have a pen & paper ready to write down your questions, as well as a bottle of water.
• Online video recordings and resources will be available for those who attend and who are Business Connect customers.

ABOUT THIS EVENT
This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 500 people.

The webinar will take place on MS Teams, click below to book. You will receive the MS Teams link in an email prior to the workshop. This will be a live online event which will be recorded. The recording and resources will be sent to attendee’s in due course.

The NSW government Business Connect program has fully funded this webinar. The hours you attend webinars in addition to any one-on-one advisory provided will be deducted from the hours allocated to you under the program. Customers may typically access up to 8 hours of support per year (incl events and advisory) however, this may be extended dependent on individual circumstances.

ABOUT YOUR BUSINESS ADVISOR HOST
Gary Wheatstone - Business Connect Co-Ordinator & Advisor
Servicing: Team Co-Ordinator as well as servicing Lismore & Alstonville

Gary Wheatstone is a Business Advisor and Program Coordinator. He has been involved with large corporate organisations, smaller family run operations and has been a small business owner. Beginning his career in Sydney, Gary worked in including marine, construction, architectural design and electrical.

Moving to the north coast of NSW and purchasing an existing business was a steep learning curve. Financing, procurement, customer service excellence, marketing, managing cashflow, staffing and all the other hats that a small business owner wears in a day became necessary skills. Gary is passionate about small business in regional areas. He has 23 plus years of experience as a small business owner in both retail and wholesale in a country town. He understands what a business owner must deal with day to day.

Gary has a Diploma of Management, Bachelor of Social Science and Cert IV Training and Assessment.

ABOUT YOUR PRESENTER
Maureen Shelley

Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.

Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.

 

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